“The game” is no longer the right unit of sports now it’s the possession, the play, the moment. That means games are atomizing, in a way. Sports are still central to culture, but the number of people willing to watch a three-hour game is starting to dwindle. (Buzzer is a new service that’s basically trying to become a livestreaming service for sports highlights.) Fans now follow players, not teams they’re diving into fantasy leagues and mobile betting and they want to experience everything in real time with their friends. Super bowl party quiz 2020 code#“We’ve conditioned this younger generation to purely consume highlights and clips with funny memes, funny captions, funny comments, all of it really optimized for Instagram, TikTok, Twitter and Snapchat,” Bo Han, the CEO of Buzzer, told me on the latest Source Code podcast. (NBC paid around $2 billion for the package of NFL games that includes this Super Bowl, for instance.)īut the way viewers watch those games is changing fast. So the rights to broadcast and stream that content, on any platform, continue to go through the roof. Live sports are the most valuable IP in the entertainment industry, because live sports provide one of the few shared experiences left in our culture. You don’t even need to go to theaters to see the latest blockbuster anymore! And yet, if you’re a sports fan, you’re all too accustomed to paying for four separate services just to get your team’s games … only to discover that thanks to the vagaries of blackout rules, location restrictions and subscription tiers, you can’t watch them anyway. Netflix and the other streaming platforms have given us nearly limitless access to shows and movies, on any screen we want, for a single monthly price. In many ways, sports have lagged behind the rest of the entertainment industry. It’s also the last surviving relic of the TV era … and even it can’t stay like this forever. Happy Super Bowl Sunday to all who celebrate! It’s the biggest TV event of the year, the one day we all watch commercials on purpose.
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